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Title details for 科特勒的营销智慧 by 盛涛 - Available

科特勒的营销智慧

by 盛涛
盛涛
ebook
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菲利普·科特勒是现代营销集大成者，被誉为"现代营销学之父"，现任西北大学凯洛格管理学院终身教授。《科特勒的营销智慧》集合科特勒众多著作中的营销思想精华，帮助企业领导层、营销人员快速掌握科特勒营销要领和技巧，是一本不可多得的营销宝典。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese